![]() And it passes detailed information about the Facebook Messenger interaction to allow the agent to pick up the conversation where it left off, instead of forcing the customer to repeat their story. When that happens, the chatbot offers to escalate the interaction to a human agent via chat, voice, or video. Chatbots can be programmed to respond to certain triggers, such as language that indicates frustration, threats to move to a public channel, or repeated requests for the same information. Chatbots can seamlessly escalate to live agentsĭespite chatbots’ robust capabilities, they will inevitably encounter requests that are too complex or sensitive for them to handle. How can Facebook Messenger bots help you find and nurture potential customers?ġ2. According to the marketing experts at Inman, the most leads are lost between when consumers first notice a brand and when they develop an active interest. When consumers hear about a brand for the first time, they want to learn more and have an opportunity to engage before being asked to make a purchase. ![]() But with the introduction of chatbots in the past few years, and regular new features since then, the company is clearly positioning the app as a tool to enhance engagement throughout the customer journey, from brand awareness, to conversational commerce, to tech support - and every step in between.įacebook ads can link directly to Messenger accountsĬhatbots can help customers focus their researchĬhatbots can follow up with personalized marketing messagesĬhatbots can learn customers' preferences over timeįacebook Messenger allows direct payment from consumers to brandsĬhatbots can provide support during the purchase processĬhatbots can proactively send urgent alerts through Facebook MessengerĬhatbots can personalize follow-up communicationsĬhatbots can perform simple tasks in place of human agentsĬhatbots can find the one right answer to complex questionsĬhatbots can personalize support interactionsĬhatbots can seamlessly escalate to live agents ![]() When Facebook first opened up Messenger to brands, it was seen as just another way to address customer complaints.
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